A mobile demo product app for brands, content creators & users alike to stream, modify & share holograms.
Aemass captures the real world to be explored, shared and re-experienced from any view imaginable. Despite unleashing the capability for creating alternative narratives that encourage discovery, enhance perspective, and inform new interactions, there was no distribution channel that showcased these types of spatial experiences.
The app served as an extension to the mobile capture studio software. Each update was part of a long-term product vision for key development stages of content customization, social computing & interaction engagement features.
Content creators, prospective clients, partners, and investors with a range of familiarity with digital content interaction and social media experience would be interfacing with the white label app.
To start, a look at the interaction dynamics of the media ecosystem distilled into three pillars
Visualizing the behaviors behind engagement helped to inform how to structure the app.
Concept metaphors were applied to form initial layout ideas, each wireframe constructed from the same pages arranged differently according to context & flow.
With these formats, navigation proved to be too heavy on the user, so instead the transformative qualities of holographic content were separated into three various states & forms of interaction:
Coordination of the different interaction states & techniques for hologram manipulation varied across placement & context.
Previous work