Below is a compilation of smaller freelance projects I've worked on throughout the past few years, ranging from Branding, Logo & Web Design.

Branding


Clean & Cleanse

Clean & Cleanse is a wellness practice with all natural philosophy focused on bringing clients physical, mental, and emotional well-being & balance through soothing & restorative methods for cleaning your place & cleansing your space. A series of logo concepts honing in on the balance between hygiene & wellness.


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LOGO CONCEPTS

Initial hand-drawn & digital sketches for Clean & Cleanse logo development

The vision was to showcase the duality between ‘clean’ & ‘cleanse’ services, each presenting similar but also differing connotations. 'Clean' often exudes the removal of something specific, it holds more structure & organization to it, whereas 'Cleanse' is a far more general act & restorative & renewal practices. The company didn’t know which approach to take so three themes were developed to exaggerate the differences between the two to give direction to this concept.

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ACCESSIBLE LUXURY

Embedded with neutral tones to represent a grounded, earthly yet elegant & simple, sophisticated look. Clean & Cleanse services occupy residential & office spaces, how can we visually translate & capture the feeling of these places?

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VIBRANT COMFORT

This theme has a more vivacious, energized & perky attitude. The brighter & warmer color palette draws out a more bubbly personality meant to embody a warm embrace. How can we show the positive feelings associated with the idea of home?

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SOOTHING SERENITY

By far the most minimal of the three, this theme was intended to show an airy, soft, peaceful & calming aura held together by a lighter pastel color scheme. How can we visually manifest the type of reset that comes with a spa-like experience but in a more approachable way?

Branding, Web Design


Crafted Goods, Version 1

A curated website for homemade wooden home & electronic goods from international artisans.


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Branding, Web Design


Crafted Goods, Version 2


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Branding


Primer


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Web Design


FindMyMoney

We know that money alone can't buy happiness, but it can provide access to resources that enable people to pursue the endeavors that fulfill them. FindMyMoney helps California residents retrieve their unclaimed funds.


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