Me.u believes the things we do should reflect a bit of me, you and what we can do together. Empowering collaboration, creativity, & community were key research insights positioned at the center of the brand’s direction.
The website became a space to gauge end-user participation and incentivize that engagement all while utilizing the company’s network to further the brand’s message of creative collaboration.
C’monde Studios partnered with New York audio accessory brand Me.u to design their pastel collection.
Research on the target demographic was needed to gauge an appropriate marketing strategy on how to amplify a millennial market base beyond consumers and leverage them as co-creators to the brand.
Hover over illustrations to reveal millennial psychographics & headphone usage. Click the RESET button below to flip back.
Creative millennials’ music preferences, social media participation, and internet behavior were key insights into establishing a product that is not intrinsically social with a social association.
Packaging directed customers to the website. Upon accessing the website, visitors share a link to their work, a Me.u visual content proposal, and a playlist submission to be featured on the website.
It’s about me and you and us creating together.
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